Building True Wealth: A Call to Cambodia’s Small Business Owners
In today’s rapidly evolving business landscape, many entrepreneurs chase money. Few, however, build true wealth.
During a powerful sharing session, Oknha Dr. Cheng Kheng delivered a transformative message that every Cambodian business owner must reflect upon:
“If you want money, you must have a clear and definite profession.”
Success does not come from confusion. It comes from clarity.
Wealth does not come from gambling. It comes from strategy.
For years, many have believed in the principle:
“High Risk, High Return.”
But this, as he emphasized, is often the strategy of the reckless.
The real formula for sustainable wealth is different:
With High Knowledge — No Risk, High Return.
Knowledge reduces risk.
Clarity increases power.
Strategy multiplies return.
The Mindset of a Lion
The lion is not the smartest animal in the forest.
But its mindset is powerful.
It believes that every animal in the forest is its opportunity.
This is the mindset entrepreneurs must develop — not arrogance, but confidence.
Not fear, but vision.
Not limitation, but expansion.
Your business grows only as far as your mindset allows.
The Four Foundations of Strong Partnerships
When building a team or choosing business partners, success depends on four essential qualities:
- Will (Chanda) – The desire and commitment to succeed
- Effort (Viriya) – The discipline to work consistently
- Focused Mind (Citta) – The ability to stay concentrated
- Wisdom & Evaluation (Vimamsa) – The capacity to analyze and improve
These are not just Buddhist principles — they are strategic leadership foundations.
CEO Master Club trains entrepreneurs not only in business skills, but in leadership maturity and decision-making discipline.
Mastery Creates Wealth
If you develop real, clear, and professional expertise in what you do, anyone can become wealthy.
Wealth is not reserved for a few.
It is built by those who commit to mastery.
Stop believing that you must make others fall in order to win.
True leadership does not destroy — it creates value.
Government and Entrepreneurs: Partners in Progress
The relationship between the State and the people is like parents and children.
• The Government is the regulator.
• The People are the operators.
Business owners must not conflict with legitimate governance.
However, we must be courageous enough to negotiate and engage in dialogue when policies affect our businesses.
Professional entrepreneurs do not react emotionally.
They respond strategically.
And most importantly:
Do not rush to say “No” when you do not yet fully understand.
Wisdom listens before it speaks.
If You Want Money, Become Valuable First
This is the ultimate principle:
If you want money, make yourself valuable first.
Value attracts opportunity.
Competence attracts capital.
Leadership attracts growth.
CEO Master Club exists to help Cambodian entrepreneurs increase their value — intellectually, strategically, and financially.
We are not building traders.
We are building leaders.
We are not creating income earners.
We are shaping wealth creators. 
The Question Is Not “Can You Succeed?”
The Question Is: “Are You Ready to Learn?”
Cambodia needs stronger, wiser, and more strategic business owners.
If you are serious about building true wealth —
If you are ready to shift from risk to knowledge —
If you are committed to mastery and leadership —
Then it is time to step into a higher level.
CEO Master Club is not just training.
It is transformation.
