From One Store to Four: A Cambodian Small Business Owner’s Breakthrough After Learning Business Strategy & Planning
In Cambodia, many small business owners are hardworking, brave, and full of dreams—but they often carry their business on their shoulders alone. They manage inventory, staff, customers, cash flow, and daily problems—sometimes without a clear strategy, without a written plan, and without a system that can grow beyond “today’s sales.”
That is why learning Business Strategy and Business Planning isn’t a luxury. It is a turning point.
One inspiring example comes from Mr. Chhun Heng (CHHUN HENG), the owner of Heng Bunly Mart in Kampong Thmor, Kampong Thom Province. He shared his genuine support and reflections after joining the skill course:
“Business Strategy & Business Planning” (រៀបចំយុទ្ធសាស្ត្រនិងផែនការអាជីវកម្ម)
Before CEO Master Club: Working Hard, But Not Yet Growing
Like many entrepreneurs, Mr. Chhun Heng had already been doing business. He had experience. He had courage. He had already “done the work.”
But he also recognized something important: doing business is not the same as building a business.
Before joining CEO Master Club, he had only one branch.
He was operating—busy every day—yet expansion felt uncertain, risky, and unclear.
After Learning at CEO Master Club: Growth Became Possible
After learning with CEO Master Club, his story changed in a way that every small business owner dreams about:
✅ From 1 branch… to opening 3 more branches.
That means his business grew from one location to four locations.
That’s not luck. That’s what happens when an owner upgrades their thinking, planning, and leadership.
When you learn how to:
- set a clear direction,
- design a real strategy,
- build a practical plan,
- and execute with systems,
your business stops depending on “hope” and starts depending on structure.
Why Strategy and Planning Changes Everything
Many Cambodian small businesses stay small not because the owner is not smart—but because the owner is not yet equipped with:
- A clear business direction (Where are we going?)
- A strategy (How will we win?)
- A plan (What steps will we take?)
- A system (How do we repeat success, even when we are tired?)
Without these, growth becomes stressful. Expansion becomes dangerous. Hiring becomes chaotic. And even when sales increase, profit may still not improve.
But with strategy and planning, growth becomes intentional—and scalable.
The Real Message Behind This Testimonial
Mr. Chhun Heng’s experience carries a powerful message for every entrepreneur:
“If you want your business to grow, you must grow first.”
Sometimes growth isn’t blocked by the market.
Sometimes it’s blocked by what we haven’t learned yet.
CEO Master Club is not just about motivation. It’s about giving business owners the mindset, tools, and frameworks to turn effort into results—and to build a business that can expand confidently.
