Member Testimonial: Growth Inside the CEO Master Club Family
The Story of Mr. NGOV Sereyroth — Owner of CITRA Super Market, Ratanakiri
In Cambodia, many small and medium business owners work incredibly hard every day. They sacrifice time, energy, and comfort to keep their businesses alive, support their families, and serve their communities. But one truth remains: hard work alone is not enough to build a business that grows consistently and sustainably.
This is why many entrepreneurs are now choosing to upgrade themselves—through learning, leadership training, business systems, and powerful networks. One inspiring example is Mr. NGOV Sereyroth, the proud owner of CITRA Super Market in Ratanakiri Province, and a dedicated member of CEO Master Club.
A Business Owner with a Vision to Grow
“My name is NGOV Sereyroth. I am the owner of CITRA Super Market in Ratanakiri. I am also a CEO Master Club member, membership number 506.”
For Mr. Sereyroth, joining CEO Master Club was not a random decision. It was a decision made with purpose.
He joined because he had one clear mission:
· To increase his business knowledge
· To prepare himself properly as a real entrepreneur
· To build a stronger mindset and stronger leadership
· To transform his business with structure, clarity, and strategy
From Running a Business… to Becoming a True CEO
Many business owners in Cambodia start their business with passion. But over time, they become stuck in daily operations:
· Managing staff problems
· Handling customer issues
· Controlling money and expenses
· Dealing with stress and confusion
· Working harder, yet not growing faster
Mr. Sereyroth openly shared that before joining CEO Master Club, he felt like something was missing—like he wasn’t yet fully ready or fully equipped to lead his business at the highest level.
That is a challenge many entrepreneurs face, but few are brave enough to admit.
However, instead of staying stuck, he chose to take action and invest in himself.
What He Learned Inside CEO Master Club
The CEO Master Club experience didn’t just provide “information.” It provided true preparation for business ownership and leadership.

