Facebook Page Controller

Position overview

Key responsibilities

• Manage assigned Facebook Pages and maintain daily, weekly, and monthly content schedules.
• Review and publish posts, photos, videos, Reels, Stories, Live content, events, and promotions.
• Write or improve captions, headlines, calls-to-action, and promotional messages.
• Coordinate with editors, designers, creators, trainers, and marketing teams.
• Monitor and respond to comments, messages, mentions, reviews, and customer inquiries.
• Identify, record, and transfer qualified leads to sales and ensure important leads are handled.
• Monitor page reach, engagement, growth, video performance, advertising, and lead generation.
• Protect page security and reputation from spam, scams, impersonation, and inappropriate content.
• Monitor competitors and trends, use AI tools, and prepare weekly and monthly reports.

Key performance indicators (KPIs)

Performance is measured by both page performance and business results.

• On-time publishing, content accuracy, quality, and brand compliance.
• Reach, engagement, video performance, and relevant follower growth.
• Messenger response rate, response time, inquiries, and customer satisfaction.
• Qualified leads, Facebook-to-sale conversion, and cost per qualified lead.
• Page security and accurate, timely reporting.

Qualifications

• Degree, diploma, certificate, or relevant experience in Marketing, Digital Marketing, Communication, Business, Media, or a related field.
• Practical Facebook Page or social media management experience is preferred.
• Knowledge of Facebook, Meta Business Suite, Messenger, Reels, Stories, Live, and Meta advertising.
• Ability to write attractive professional Khmer content; English is an advantage.
• Basic design, video editing, CRM, and lead-management knowledge are advantages.
• Ability to use AI for content, customer responses, research, and analysis.

Required competencies

• Facebook Page management, content planning, scheduling, and copywriting.
• Audience engagement, customer communication, social selling, and lead qualification.
• Brand and online reputation management.
• Basic Meta advertising, analytics, reporting, and problem-solving.
• Digital security awareness and AI-tool proficiency.

Personal qualities

The ideal candidate should be:

• Responsible, trustworthy, attentive to detail, fast, and responsive.
• Creative, customer-focused, result-oriented, disciplined, and organized.
• Proactive, patient, and professional with difficult comments or customers.
• Committed to learning, careful with account access, and a strong team player.

Working relationships

The Facebook Page Controller works closely with:

• Sales & Marketing Manager, Digital Marketing team, and sales team.
• Video Editors, Graphic Designers, and Content Creators.
• Trainers, subject-matter experts, and Customer Service.
• Management and leadership team.

Career growth opportunities

• High-performing employees may develop into Content Strategists, Social Media Managers, Performance Marketers, AI Marketing Specialists, Digital Business Leaders, or Entrepreneurs.

Contribution to national development

• Expand access to useful Khmer educational and career-development content.
• Promote responsible, professional digital communication and support Cambodian businesses.
• Develop digital and AI capabilities and promote Cambodian talent, products, and services.
• Help organizations reach customers efficiently and support entrepreneurship and job creation.
• Strengthen Cambodia's digital economy and human capital.