TikTok Controller

Position overview

Key responsibilities

• Manage TikTok accounts and develop daily, weekly, and monthly content schedules.
• Identify trends, topics, formats, sounds, hooks, and audience interests.
• Coordinate content production and review every video for quality, accuracy, branding, subtitles, sound, and message.
• Publish educational, interview, testimonial, event, promotional, and other short-form content.
• Write strong hooks, captions, keywords, hashtags, and calls-to-action.
• Repurpose long-form content and test formats, hooks, lengths, posting times, and styles.
• Engage audiences and coordinate qualified leads with the sales team.
• Support advertising and monitor security, copyright, restrictions, and platform compliance.
• Analyze competitors, trends, content performance, and audience behavior.
• Use AI tools for research and production and prepare weekly and monthly reports.

Key performance indicators (KPIs)

Performance focuses on relevant attention, engagement, qualified leads, and business impact rather than views alone.

• Number, quality, and on-time publication of videos.
• Relevant reach, watch time, completion, retention, engagement, shares, saves, and comments.
• Follower growth, returning audience, profile visits, and qualified inquiries.
• Qualified leads, TikTok-to-customer conversion, and cost per qualified lead.
• Content-format performance, response time, account compliance, security, and reporting.

Qualifications

• Degree, diploma, certificate, or demonstrated capability in Digital Marketing, Media, Communication, Marketing, Business, or a related field.
• Practical TikTok or short-form content experience is preferred.
• Knowledge of TikTok formats, trends, analytics, account management, and short-form storytelling.
• Basic video editing, digital marketing, advertising, and lead-generation skills.
• Strong Khmer communication and writing; English is an advantage.
• Ability to use AI tools and understand copyright, brand protection, and platform policies.

Required competencies

• TikTok account management, short-form strategy, planning, hooks, and storytelling.
• Caption and call-to-action writing, trend adaptation, and community management.
• Audience engagement, lead generation, and content repurposing.
• Basic video editing, digital marketing, analytics, and reporting.
• AI-tool proficiency and platform security and compliance awareness.

Personal qualities

The ideal candidate should be:

• Creative, innovative, fast, responsive, and curious about trends.
• Responsible, trustworthy, disciplined, consistent, and audience-focused.
• Result-oriented, proactive, experimental, data-driven, and open to feedback.
• Able to work quickly without sacrificing quality, professional, and a strong team player.

Working relationships

The TikTok Controller works closely with:

• Sales & Marketing Manager and Digital Marketing team.
• Video Editors, Graphic Designers, and Content Creators.
• Trainers, teachers, speakers, and social media controllers.
• Sales, Customer Service, management, and leadership teams.

Career growth opportunities

• High-performing employees may develop into Short-Form Content Strategists, Creative Directors, Video Producers, Performance Marketers, AI Content Specialists, Digital Educators, or Entrepreneurs.

Contribution to national development

• Make useful Khmer knowledge available in accessible short-form formats.
• Help young Cambodians access education and career-development content.
• Promote constructive social media use and develop digital, creative, and AI capabilities.
• Promote Cambodian educators, entrepreneurs, businesses, culture, and talent.
• Support SMEs, lifelong learning, employment, human capital, and the digital economy.